Fado Watch

Fado music is a form of Portuguese singing that is often associated with pubs , cafés and restaurants. This music genre has much earlier origins but is generally placed as being originated in the 1820’s in Portugal. Fado is generally known for how expressive in nature it is, as well as being profoundly melancholic.

Generally in fado music, the singer will sing about the hard realities of the daily life, balancing both resignation and hopefulness that a resolution to its torments can still occur. It can be described by using the Portuguese word “saudade”, which means “longing” and stands for a feeling of loss. This loss is generally a permanent loss and of long-term consequences. Fado music often has one or two 12 string guitars, one or two violas, and sometimes a small 8 string, bass. (in www.portugal.com)

The UNESCO’s committee of experts praised Fado as an “example of good practices” that should be followed by other countries. On its website, UNESCO describes Fado as the” urban popular song of Portugal”.

Terra Lusa brand presents several collections of products where each reference is a tribute to the Portuguese Cultural Heritage: notebooks, wrist watches , fans, eco bags, mini umbrellas, glasses cases, microfibre cloths and adjustable book covers, all divided into themes of Portuguese roots.

800 Years of History, Culture and Tradition inspired the design of the various products in which quality allies with contemporary design.